Meta Acquires AI Wearable Startup Limitless to Advance Superintelligence Goals

Meta confirmed on Friday its acquisition of Limitless, a US-based startup specializing in AI-powered wearable pendants that capture and summarize conversations and meetings. Financial terms of the transaction, involving the five-year-old Denver firm, were not publicly disclosed.

In a statement addressing the acquisition, a Meta spokesperson remarked, "We're excited that Limitless will be joining Meta to help accelerate our work to build AI-enabled wearables." This move aligns with Meta CEO Mark Zuckerberg's strategic priority of advancing artificial intelligence with the ultimate goal of achieving "superintelligence."

Currently, AI enhancements are integrated across Meta's platforms such as Facebook and Instagram, and play a significant role in improving smartglasses developed in collaboration with EssilorLuxottica. Limitless co-founder and CEO Dan Siroker expressed enthusiasm about the partnership, noting on the startup's website, "Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is building incredible AI-enabled wearables. We share this vision and we'll be joining Meta to help bring our shared vision to life."

Since its inception, Limitless has raised $33 million from notable investors including Andreessen Horowitz and OpenAI co-founders Sam Altman and Greg Brockman. The company was valued at $368 million during its latest funding round in 2023. Reflecting on the evolving tech landscape, Siroker stated, "We're no longer working on a weird fringe idea. We're building a future that now seems inevitable."

Zuckerberg has amplified Meta's AI ambitions with aggressive recruitment efforts, securing top talent from OpenAI, Apple, and Google through multibillion-dollar incentives. Earlier this year, Meta made a significant investment in Scale AI and appointed its co-founder, Alexandr Wang, to lead the new Superintelligence Labs unit.

The acquisition of Limitless marks Meta's first major deal following its 2023 purchase of virtual reality company Within Unlimited — a transaction cleared by courts despite regulatory resistance. The court ruling was viewed as a blow to then-FTC Chair Lina Khan, a proponent of heightened antitrust scrutiny on large tech firms.

This latest acquisition underscores Meta's commitment to integrating advanced AI capabilities into next-generation wearable devices, advancing the company toward its ambitious vision of accessible personal superintelligence.