TWICE to Headline 2025 Victoria’s Secret Fashion Show, Marking a Cultural Milestone

NEW YORK CITY — Global K-pop sensation TWICE has been announced as a headliner for the 2025 Victoria’s Secret Fashion Show, signaling a significant fusion of music, fashion, and worldwide fandom. The event is scheduled to be broadcast live from New York City on October 15 via Victoria’s Secret’s YouTube, Instagram, and TikTok platforms.

TWICE will perform alongside acclaimed artists including Karol G, Madison Beer, and hip-hop icon Missy Elliott. This carefully curated lineup reflects the show’s renewed dedication to diversity, self-confidence, and creative freedom.

In a statement, TWICE expressed their gratitude, saying, "This is such an honor for us. To be part of a show that celebrates beauty and empowerment in so many forms \u2013 and to perform for ONCEs around the world \u2013 means so much to us, especially as we prepare for our 2026 world tour."

The 2025 Victoria’s Secret Fashion Show coincides with a landmark year for TWICE, who are commemorating their 10th anniversary with the release of their special album, Ten: The Story Goes On. This album features ten tracks that spotlight the individual members’ talents while honoring their decade-long journey together.

Billboard Philippines lauded the album as "a heartfelt reflection of growth \u2013 from their debut as bright rookies to their reign as global icons."

Formed in 2015 by JYP Entertainment, the nine-member group — Jihyo, Nayeon, Jeongyeon, Momo, Sana, Mina, Dahyun, Chaeyoung, and Tzuyu — has risen to prominence as one of the most influential girl groups worldwide, shattering streaming records and packing arenas from Seoul to São Paulo.

Currently engaged in their extensive 56-date This Is For World Tour, which started in July at Incheon’s Inspire Arena and will conclude in June 2026 at London’s O2 Arena, TWICE continues to connect cultures globally. Their recent concert at the Philippine Arena went viral, showcasing the deep bond between the group and their Filipino fans. Member Dahyun emotionally greeted the crowd with "Na-miss ko kayo!" while Sana conveyed through an interpreter, "Seeing our ONCEs so happy makes us even happier to be back."

After a six-year break, the Victoria’s Secret Fashion Show returned in 2024 with a refreshed vision, moving away from the traditional "Angels" theme towards a celebration of creativity, self-expression, and inclusivity. The 2025 edition builds on this momentum, merging fashion extravagance with the power of global pop music.

With TWICE’s captivating performances, bold visuals, and empowering presence, the upcoming fashion show is poised to be a defining moment, not just for K-pop enthusiasts but for the broader landscape of international entertainment.